B2B Branding That Sells – Build Your Brand and Your Business With Blogging

B2B marketing is changing. Social media has gown like a wildfire. And social media shows no signs of dying out soon. Coincidentally, corporate blogging works well in the B2B world.

Your challenge is to develop an effective B2B marketing blog that increases your company’s credibility, increases your sales, and grows your business.

Surveys Confirm B2B Branding with Blogs Achieves Results

According to HubSpot, 57% of businesses have gained a customer through blogging. In another survey, executives rated B2B blogs as the most effective social network tool for B2B prospecting. (Association of National Advertisers, 2010 (ANA.))

In addition, a McKinsey study revealed that branding accounts for 18% of buying decisions. And according to Wishpond, companies that blog realize 67% more leads per month.

B2B marketing blogs help attract customers, build trust, and develop long-term relationships. It’s the perfect tool. It gives customers what they need and want.

More importantly, while satisfying your prospects and customers’ needs, you’re also building your company’s long-term good will. That translates in to increased conversions, sales and profits. Here are several ways to achieve that.

Build Your B2B Brand with Consistency

B2B blogging offers you a chance to give prospects consistency in several ways. There’s no rule on how often you should blog but deliver great content two to three times a week is about right. Another way to achieve consistency is through look and feel. Visiting a blog that has a familiar look and feel breeds trust.

Beyond that, you can deliver consistency with your view point. Well-written blogs take a position on an issue and stick with that stance. They don’t waver. In short, consistency helps build trust which builds connections over time.

Refine Your B2B Brand by Listening

B2B blogs have built-in two-way communication. Customers can leave comments about their thoughts and feelings about your products and services. This serves as an invaluable source of information. Yet only 7% of brands listen to customers. It’s a massively under-exploited area.

This also gives you an opportunity to respond. You shouldn’t address all issues because that becomes customer service. But you can customize your responses and develop more useful content. Customers love that because 90% of consumers find custom content useful. Exploit this opportunity to grow your online community.

Develop Your B2B Thought Leadership

You can also build your brand through thought leadership. Specifically, publishing innovative information attracts prospects and customers. As you develop industry authority, your customers will associate your business as the source for industry-related issues.

Providing informative content that customers seek gets you to first base. Reputable, expert content builds trust that promotes loyalty. It also stimulates two-way communication, as brand advocates comment on your posts.

Craft a Social Personality for Your B2B Blog

The power of blogging lies in its ability to connect directly with prospects and customers. Your voice pays a big role in what you say and how you say it. Corporate jargon has no place in a blog. You should craft a familiar voice without being boring.

You can easily deliver information in various ways. Your posts can consist of text mixed with photos or infographics. Studies show articles with images get 94% more views tan plain text articles. You can also craft your voice with podcasts, and videos. Strive to develop a familiar and informal voice that brings your prospects back.

What B2B Branding with a Blog Can Do for You

Blogging can help you generate more leads, convert more prospects and customers than businesses that don’t blog.

B2B blogging offers you a rich opportunity to build your brand and grow your business. It’s an effective and efficient way to reach your prospects and customers.

As you build trust through blogging, you’ll deepen your connections more than other social media. You’ll develop more compelling content as you focus on your customer’s needs.

The B2B blogging trends are clearly on your side as the data suggest. It’s a win-win proposition for your customer and your business.

Do you have a B2B marketing blog? Is your business approachable, engaging, and responsive? As you build long-term relationships, you’ll increase sales and improve your company’s market position.

Become a Top Wedding Planner – 6 Things To Include In Every Blog Post That Will Help Attract Brides

As a new wedding planner, you may have a beautiful blog, filled with photographs of brides and grooms, wedding design inspiration, reception food, and wedding gowns. Brides love to look at all of these things. But, you can’t just have brides stopping by once or twice to admire your photos. You need brides to read your posts, return to your blog often, recognize you as an expert in your field, and be motivated to contact you to be their wedding planner.

Here is a checklist of 6 things your blog posts should include in order to entice brides to read and return:

1) A headline that refers to the subject of your post and grabs a bride’s attention

Avoid headlines such as, “The Wedding of Jane and John.” A bride would more likely stop to read your post if it referred to an aspect about the wedding that would interest her. For example, use the theme as the headline, “A Country Chic Wedding,” instead of the names of your couple.

2) An intriguing opening paragraph

Start with a few sentences telling your brides what the post is about. As planners, we love giving details, but save them for later. Here, you want to get them interested in reading your entire post.

3) Great content

Don’t just post a lot of photos and say, “aren’t these pretty?” You must provide content. Tell brides why a photo is relevant to them and offer some expert advice. For example, if your photo features a wedding cake, talk about the cake in the photo, then give tips on selecting the right cake and the right cake designer or baker.

4) Relevant posts

Your blog is for brides, if you have other businesses and interests, write other blogs. Keep this one focused on helping brides with their weddings.

5) Information targeted to your niche

Don’t post information on everything that has to do with every type of wedding imaginable. Think about the brides you want as clients and write about the specific topics that interest them.

6) Good keywords and tags

Your posts should have keywords and phrases brides would enter when they search for information on the topic. This way the search engines will lead them to your blog.

Be sure you include your photograph and a short biography on your blog. Brides want to see what you look like, it helps them establish a connection to you. And, share some information about yourself, who you are and your background as a wedding planner, then explain how your blog will help them.

Topics For Your Wedding Card Blog

Blogging or web logging, is a very popular activity among those who are engaged in the internet. It is a term commonly used nowadays, but maybe just a few really know that it is a contraction or shortcut of the term “web log.” The online version of the Merriam-Webster Dictionary defines it as “a Web site that contains an online personal journal with reflections, comments and often hyperlinks provided by the writer.” Thus, the one who writes a blog is called a blogger, and the act of doing a blog is blogging.

Blogging has also become an online business for some. They use it to promote their product such as a wedding card or make their websites a venue for others to promote their own products. Affiliate marketing is also a business practice being done on these websites.

Weddings are popular topics in blogs. There are people who choose to document their wedding preparations up to the honeymoon vacation in their blogs for their friends and relatives to see, especially for those who are overseas and are unable to attend the ceremony. Some talk about the weddings that they have attended and make reviews about the affair. Pictures of the wedding card, gowns, ceremony, location, food served and the guests are normally displayed on these, as well.

For those who choose to focus on wedding card as subject, here are me topics that they can expound on:

How to make a wedding card

This details the process of making the wedding card, from selecting paper to buying the materials needed up to putting all the elements together. Techniques in cutting, folding and pasting the materials should also be included in this topic.

Details to include in your wedding card

This topic focuses on the what details should be written on the card. This is significant because the wedding card will be the bearer of information that the guests need. The success of the wedding with your guests depend on how much information they have about the celebration.

Wedding card business

This is also a topic popular among enterprising individuals who are looking to have a business of their own. A blog with this topic should give them an idea on how to start such business. It should discuss details about what to prepare, what to expect and how to launch and grown the business.

Designs and styles

Designs and styles blog discusses the different themes and layouts that can be used. It should cover the traditional and formal look up to the modern contemporary approach. Other details to be included are the colors, flowers, ribbons, papers that suits each style.

With these topics, one would already have enough information to start a blog. Further research and personal experience is all that’s needed to expound these topics and have a blog that’s worth reading and coming back to.

Wedding Blog

Using a Wedding Blog to Help You Plan Your Wedding

Your big day can approach quickly. Many women are overwhelmed with planning the necessities of their wedding. The good news is there is a fantastic method for getting help planning and organizing your wedding. The solution is to use a wedding blog that has tips, guides, lists of wedding vendors and other information necessary for you to plan your big day.

A blog is the perfect format for organizing the wedding information you need, with personalized posts from former and current brides that have gone through what you are currently experiencing. Following are many of the wedding services and vendors a blog for weddings could help you to organize.

Finding the Right Wedding Vendors

Your big day would not be complete without cherished items provided by wedding vendors. Valuable items such as your cake, floral arrangements and bridal dress.

Bridal Gowns: When it comes time to walk down the aisle, every bride needs to look fabulous. Choose fantastic gowns for your bridesmaids.

Floral Arrangements: Flowers provide an excellent environment for your nuptials and reception.

Cake: A wedding cake is the centerpiece of several photographs and traditions associated with your ceremony. Find confection stores that make beautiful wedding cake designs that reflect your tastes.
Finding the Best Wedding Services Locally

Several services are crucial for a proper nuptial. Photos and videography will capture the special moment forever. A planner can assist you in scheduling out many important events connected to the wedding.

Photographers: This special day occurs only once. Capture this special occasion by using the best wedding photographers available locally and preserve this joyous event on film.

Videographers: Recall every moment of your wedding through the years by filming with the skills of a professional wedding video photographer.

Planners: These professionals will make your life easier when you locate the right planner available in your local area.
Thoughtful Ideas for Your Big Day

A wedding blog is a wonderful resource that can help you in discovering unique ideas that can make your special day memorable and talked about for some time. This is just what you should find at the best wedding blog. Understand the important issues you need to focus on, and things you should avoid. Know the average cost using our wedding cost guide, that includes videos and photo, your reception, floral arrangement, favors and gifts, the nuptials and attire. Receive interesting ideas for your special day and read important news about getting wed.

Finding a Wedding Blog

Finding the best wedding blog is easy, simply go to Google and search for “wedding blog”! Or you can utilize the blog discussed in the author resource box below.

A Beginner’s Guide to Buying Shares Intelligently

Practically everyone takes a flawed approach to buying stocks. So, practically everyone ends up with a rotten loss-making portfolio.

So here’s a beginner’s (or for that matter, even an expert’s) list of dos and don’ts…

But remember… you have to do lots of “donkey” work to become a successful “bull” on the stock markets. You must also have monumental patience and play stocks with a long-term perspective. Hoping to multiply money in quick time is a definite recipe for disaster.

1. First and foremost, you have to understand and appreciate that when you are buying stocks you are NOT buying some symbols on the screen. Instead, you are buying an underlying business. You are becoming a partner in that business. Therefore, you share its profits and its losses. That is why the term… shareholder.

2. It is but obvious that you have to buy sunrise businesses. If the products and services of any industry are not in demand, it would be foolhardy to become a partner in such businesses.

3. However, quite often, two companies in the “same industry” follow diametrically opposite paths… one profitable and the other losing money. The answer to this oddity lies in the quality of entrepreneurship. Good managements make good businesses. Bad managements fail frequently. Backing proven managers is, therefore, the most sacrosanct and inviolable principle of investing in stocks.

4. Sometimes even good managements and good businesses go through tough times. Therefore, apart from ascertaining that the company is running a good business and managed by a good team, you have to ensure that it makes good sales and earns good profits. Never invest in a loss-making company, unless you see strong signs of a turnaround in the near future.

5. Operational performance is one part of the story. The other significant aspect is its financial foundation. All businesses have to withstand the vagaries of the economy. For example, too much debt may not be an issue during good times. But it can seriously threaten even the existence of the company when economic conditions turn bleak. As such, strong balance sheets always make a dependable choice.

6. Wait… a company with excellent business, excellent management, excellent financial strength and excellent profits, is not the green signal to cut your cheque. No. There is one more critical parameter – its market price. If the price is too high relative to its underlying valuation, even excellent shares will not make money for you. A reasonable PEG ratio determines a reasonable stock to buy.

This is the safe, sensible and steady approach to buying shares. It would surely give you a lot more winners than losers. And, to succeed you don’t need ALL the players to do well. A few good performances, backed by at least average play from others will definitely win you most matches.

Buying Shares – Tips For Beating The Stock Market

In the present uncertain economic climate, many investors are wary of investing in the stock market. Some are even asking whether they should stop buying shares, and invest in items that are traditionally viewed as less risky, such as gold or government bonds. While it is true that investing in stocks and shares is risky at the moment, it should be remembered that such risk always exists, even in the middle of a stock market boom. There is no reason why the astute private investor cannot buy shares today and secure a handsome return overall in the long term, and this article offers tips on how to achieve that.

It is important to say that profit can’t be guaranteed on individual share purchases. For a variety of reasons – wider market conditions, global recession, issues specific to the company or group in question – it can happen that the price of a stock falls below the level at which it was purchased, and stays there. In this case, a classic strategy by small investors is to hang on to the stock until they can receive how much they paid out. This is wrong, as it can lead to an investment tied up long term in a moribund stock: it would be much better to sell at a loss and invest in shares that are likely to rise and make a healthy profit, over and above the money originally paid out. When buying shares it pays not to be too inflexible in strategy, but to be open to opportunities to make money, even at the risk of taking a temporary loss.

When buying shares initially, or when selecting which shares to buy, research is the key to avoiding losses. Never buy on a whim: always thoroughly research all of the issues surrounding any purchase. There are a number of different areas it is essential to research.

The first is to conduct general research on the stock market as a whole. Is the recent market trend for shares to rise or fall in price? Are any sectors performing better than others? Will any recent national or international events affect the performance of the market as a whole, or of individual sectors? All of these can determine which types of shares may be ripe for purchase. Places to research this information can be national newspapers and magazines, financial and political websites, and publications and websites particular to the stock markets themselves.

Once a sector or even individual company worthy of investment has been selected, then the relevant sector of the economy must be researched. Who are the big players? What are the trends in that sector? Is any new technology imminent that will change how the sector operates, bringing in new companies? Are any companies in danger of failing, and if so what is the cause? An effective analysis of these factors is of great use in finding a company to invest in whose stocks are undervalued and likely to rise. Sources of information can be trade magazines and websites, trade association publications, specialist scientific/technical magazines, and the usual financial publications and sites.

Finally, once a company has been selected it must be researched in detail before shares are purchased. What is the company’s trading record over the last five, ten or even twenty years? Is it profitable? Are there any potential threats to its income? Are there any new innovations it is developing that could boost income? How does it perform in relation to comparable companies in the same sector? All of these factors must be researched in detail before a decision is made to buy shares: a large amount of money could be lost if any corners are cut.

So it can be seen that many factors can influence the decision on which shares to purchase. Here are some key points to remember:

Be prepared to make a loss on individual stocks to ensure long term profits.
Never buy stocks and shares on a whim.
Research the stock market as a whole. What sectors are ripe for investment?
Research the target sector. Which companies’ share prices are undervalued compared to their potential?
Research the target company in detail. Are there any hidden problems? How does it compare to the rest of the sector?

Buying Shares

There are two different ways you can purchase shares; the first is from the actual company right when the shares are first being offered. This is when the company is trying to raise money by offering out shares to be bought by the public. The second way is to buy shares from other investors through the share market.

Before buying shares, you will probably need your funds available, as this will be required by most firms when buying shares of stock. In addition, you should also set up a trading account before trading as most brokers require this. Shares are always bought through stockbrokers, so before you start buying stock shares, you’ll need to find a stock broker.

There are many different types of brokers, some deal over the phone, some use post, and many use online services. Online dealing is the cheapest and most brokers use that nowadays. When choosing a broker, make sure that they are suited to fit your specific trading requirements, and that they provide you with quality information and quick execution when buying and selling stocks. Also, they should be well versed on the markets available and the different costs of services and shares.

When buying shares, many people like to do their own research on which shares to buy, they educated themselves and research on certain shares and then make well informed decisions on which ones to buy. People who do this will only need a broker to execute the actual act of buying the shares; these brokers are called execution-only brokers. These brokers will not provide you with any types of advice on which shares to buy, because the decision is yours, they’re only job is to buy or sell the shares for you. They may, however, offer a variety of different types of research tools and online tools to help get a background on the market.

The second type of share buying service is called the Rolls Royce service. These brokers will offer you a large amount of advice, they will help you to form trading strategies and try their best to suit your personal financial plan. These brokers will also help to advice you on buying shares and help monitor your investments, although the final decision rest on the client. There are some broker services however, which enable a broker to buy or sell different shares without having to ask for approval from the client. To do this, one must have a high amount of trust in the skills of the broker, this service can also prove to be very expensive as it is very highly tailored to the individual and require a lot of research from the broker.

For those who are very new to the market, you may need a broker that can help to advise you on which shares to buy or sell. Execution-only brokers are much cheaper services, however, and some brokers will not accept you as an advisory client unless you have a large amount of money to invest.

Shares Trading – How to Buy Shares

A share is defined in the world of finance as a unit of account for various financial instruments including stocks, mutual funds, limited partnerships, and REIT’s (Real Estate Investment Trust). In the English language the use of the word share to refer solely to stocks is very common and it has come to be synonymous with the word stock itself.

In laymen terms, a share or stock is a document issued by a company that entitles its holder to part ownership in the company. A share can be issued by a company or may be purchased from the stock market via a stock broker. We often hear the term “dividend” in the news media but people new to share trading can be sometimes be confused as to what exactly a dividend is. Dividends are payments made by a corporation to its shareholders. It is the portion of profits that the company has earned paid out to shareholders. Corporations can either re-invest their profits in the business, or pay profits out to the shareholders as a dividend. Often times, corporations will retain a portion of their earnings and pay the remainder as a dividend.

Dividends are one reason why share trading is so popular amongst investors and traders. If the company you own shares in makes a profit and pays out a dividend, you will earn the dividend and still hold your share position. If you choose to sell your shares you will make a capital gain in addition to the dividends you have earned over the years, a capital gain is the money you gain if your shares have increased in value since the time of purchase. However, it is also possible to incur a capital loss if you sell your shares at a price below what you bought them for. Proper research before buying shares in a company is crucial; if you find a company with good long-term growth prospects you can reap the benefits of increasing capital gains while simultaneously collecting dividend pay outs.

Buying shares is very easy today with ease of access that the internet has brought about. There are a few different ways in which to buy shares however, some people prefer to use a stock broker, this is a person or a firm that trades on behalf of the client, you tell them what you want to invest in and they will issue the buy or sell order. A full service stock broker will provide various services, at a fee, some of these services include investment research advice, tax planning, and retirement planning. There are also discount brokers who will allow you to buy and sell shares at a low rate but don’t provide any investment advice. Finally, for people who do not need or want assistance from an actual stock broker there are online brokers that allow you to buy and sell shares entirely over the internet with no need for a human stock broker.

Share trading has exploded in popularity recently with the advent of wireless internet and ever expanding Wi-Fi “hot spots”. It is entirely possible to now buy and sell shares in a company over certain cell phones that are internet enabled. For most retail traders and investors who spend the time to do a little extra research on shares of companies they are interested in buying, share trading is very lucrative and is a great way to diversify your finances. Share trading allows people to participate in all kinds of sectors, brands, and services. The ease and simplicity of internet share trading has made it possible for anyone who is interested in buying shares to do so.

Buying Shares – A Simple Share Buying Strategy

Have you been wanting to buy some shares but haven’t been sure when to take that leap? Taking the leap to buy shares can be hard to judge. So when do you buy into the market? It can be especially difficult for you if you are new to share trading. I think it is always a good idea to watch your chosen share for at least a week, maybe even a month if possible before deciding when to buy your chosen share. If you can stretch the watching out to the month it will be worthwhile as you will have a better idea of how the share works, and what price would be fair to buy the share at. If you wait much longer than the month you may miss an ideal buying opportunity.

This strategy is simple to execute and will ensure that you’ve bought at a fair price, it may not be the best price to buy the share but it will be fair. So here is a simple share buying strategy that you can use anytime regardless of how the market is tracking.

Divide the purchase of your chosen share into three parts. You will be buying your shares at three different prices. When buying shares this way it doesn’t matter when you get into the market, as it will even out the purchase price of your shares. If after your first share purchase the market goes up you have gotten you first share purchase at a discount, if it goes down then your next share purchase will be at a discount.

So while this may not guarantee that you will buy your shares at the best price it will give you an even buy every time. It doesn’t matter whether the stock market is bullish, bearish or even neutral you will have a high price, a low price and a price somewhere in the middle.

Tip: Set up a watch list

If your not sure what shares you would like to purchase set up a watch list of five to ten shares that you are interested in and watch how they perform. Most trading platforms will allow you to do this free of charge.

One Last Tip: Check the last five days

The Australian Stock Exchange website gives you the details of the last 5 days closing prices, high & low prices. It’s a great way to review where the share has been and if there are any trends. Most other stock exchange websites should be able to provide you with the same information.

Buying Shares Online

Post, telephone or online are just some of the media used to purchase and sell shares. These days however, people are taking more interest in buying shares online because it is the cheapest, fastest and most convenient way of dealing shares. Internet share dealing is considered as “execution only” which can be described as a system in which it is up to a broker who carries out instructions on your dealing like selling and buying shares online.

Some companies who offer internet share services, the activities are done in real time so that the client, in this case, you, are aware of the stock prices that you are paying for. There are many companies, however, that bundle up buying shares online, and most of them choose to trade during the end of the business day when the costs are down.

In and online share purchase, yours will most likely be a nominee account, which pertains to accounts held by another person for a beneficial owner. It is usually held by a stockbroker on your behalf. This is way your name won’t appear on the company’s register. However, since you are not registered, you will not receive company reports and any other perks associated to registered accounts. All the activities will involve a broker who will charge an agreed upon fee per stock that you buy and sell.

One important thing to remember when buying shares online is to always compare prices on the board. It will be towards your benefit to inquire about the current prices for basic trade and services applicable to those who trade daily called frequent trader service. There may be extra service fees like the cost of ISA wrappers that are self-selecting. Being familiar with these rates will help you become aware of the going fees and will also help you avoid hidden costs being attached at times when the offer is suspiciously low.

Buying shares online have gained wide popularity over the years because of the convenience it offers. For people who are busy and do not have the time to update, buying shares online is the best option for them. Aside from convenience, the internet offers numerous options in companies offering online share trading, this way; an interested buyer or seller can compare companies and what they have to offer.

There are many resources one can find on the internet regarding buying shares online. One of the most reputable companies that offer offline and online share trading is TD Waterhouse which is based in UK. The company offers convenient and inexpensive options for share dealing services and regular trading as well.

Learning the ropes of buying shares online is basically uncomplicated and easy even for those who do not have the experience. The rates are much lower than that of a broker who will buy and sell stocks for you, so you save more money which you can then use to buy more shares. Buying shares online is the most practical way when it comes to share trading.